The Shift Membership

The entry point for organizations preparing for demographic change.

Access to strategic intelligence, events, and learning plus a community of leaders already exploring how a new demographic reality will shape talent, markets, and strategy.

Who is it for?

Built for organizations that are starting to move.

Just beginning to explore the impact of demographic change.
Want to stay current on trends and opportunities.
Seek connections with other leaders and organizations.
What's included

Everything you need to start anticipating.

Intelligence, community, learning, and recognition—brought together in one membership.

Strategic Intelligence

Research & Data

Strategic intelligence on how demographic change affects talent, markets, and strategy.

  • Monthly The Shift Briefing
  • Demographic Intelligence
  • Trends and opportunities
  • International cases
  • Exclusive reports and studies
Community & Networking

The Shift Forum & Community

Connect with leaders and organizations building responses to demographic change.

  • Access to The Shift Forum
  • Institutional events
  • Private member gatherings
  • Thematic working sessions
  • Conversations with leading voices
Capability Building

Executive Learning for Leaders

Programs and learning experiences designed to help leaders and teams prepare for a new demographic reality.

  • Benefits on executive programs
  • Preferred access to Leadership Institute activities
  • Workshops and learning experiences
  • Exclusive content
Visibility & Recognition

Ecosystem Membership

Join the network of organizations leading the conversation on the demographic future.

  • Inclusion in The Shift ecosystem
  • Logo on the website
  • Participation in collaborative initiatives
Included at no extra cost

Silver 50+ Consumer Readiness Assessment

An assessment for marketing, product, customer experience, and strategy teams seeking a clearer view of consumers aged 50 and over.

  • 35 structured questions
  • 5 assessment dimensions
  • Immediate diagnostic
  • Practical recommendations

Included value with membership.

Annual membership
USD 2,000/ year

An institutional membership to start anticipating the impact of demographic change.

The journey

How your path evolves with The Shift.

01

Explore

The Shift Membership. The starting point to understand the shift.

You are here
02

Measure

Shift 360 Assessment. Diagnose your level of readiness.

Next step
03

Transform

Pathways, learning, and impact measurement.

Go deeper
04

Lead

Forum, cases, and community. A reference in the new demography.

Leadership
Why join now?

The long term is already here.

Demographic change is already reshaping work, consumption, health, and careers.

Organizations that start preparing today will be better able to anticipate risks, spot opportunities, and adapt to a reality that is already unfolding.

Start by understanding the shift

Join the Membership.

Access the community, data, and conversations defining the agenda of the new demography.