The long term has arrived
668 attendees, 33 speakers and leaders from companies, international organizations and academia gathered in Buenos Aires to turn demographic change into decisions.
The impact of 2026
Key insights
- 01
The long term has arrived.
Demographic change is no longer a projection. Falling birth rates, longer lives and shifting age structures are already reshaping markets, organizations and social systems.
- 02
The problem is not living longer. It is still designing for shorter lives.
Careers, pension systems, health models, products and cities were built for a different demographic structure. Longevity demands redesign.
- 03
AI and longevity are transforming work at the same time.
As careers extend, technology accelerates skill obsolescence. The challenge is not only adopting AI, but building organizations that can learn and develop talent across longer working lives.
- 04
Five generations can be a competitive advantage.
Generational diversity creates value when managed deliberately: knowledge transfer, mentoring and reverse mentoring, multigenerational teams and development opportunities without age bias.
- 05
The 50+ market is no longer a niche.
Longevity is changing who consumes, who decides and what people need. Health, housing, finance, travel, education and technology have a growing opportunity if they stop designing exclusively around youth.
- 06
Demographic change must reach the decision table.
The Forum's main takeaway: understanding the trend is no longer enough. Organizations need to measure readiness and bring demographics into talent, market, investment, innovation and governance decisions.
The challenge is no longer anticipating demographic change.
It is deciding what we will do about it.
The data behind the Great Mismatch
The study that measured how prepared organizations are for demographic change.
Explore The Shift Report 2026 →
of organizations hired less than 5% talent aged 50+ — or none at all — in recent hiring.
Careers are lengthening, but hiring still has an age.
of companies expect demographic change to have a moderate or high impact on their business. But only 21.7% consider themselves well or very well prepared.
The gap between awareness and action.
of organizations have no person or function responsible for leading adaptation to demographic change.
Everyone sees change coming, but no one owns it.
expect artificial intelligence to have a high or very high impact on their organization.
AI + longevity: redesigning work.
of organizations already use artificial intelligence across several areas or critical processes.
AI is already inside: the debate is how work changes.
of organizations are advancing on financial architecture for longevity: financial education, planning or transition to retirement.
The area with the largest lag.
THE SHIFT FORUM in the press
Infobae, distinguido por transformar la representación de la Generación Silver y darle visibilidad.
Leer la nota →
La nueva longevidad: cómo prepararse para poblaciones que llegan a los 100 años, según los especialistas.
Leer la nota →
The Shift Report 2026: el 82,5% de las empresas contrató menos del 5% de mayores de 50.
Leer la nota →
Menos nacimientos, vidas más largas: cómo el cambio demográfico obliga a las empresas a rediseñar su negocio.
Leer la nota →The organizations that made THE SHIFT FORUM 2026
They were not only sponsors. They were organizations that chose to advance an urgent conversation on how to prepare for a new demographic reality.
The voices en
THE SHIFT FORUM
Business leaders, experts, international organizations and pioneering institutions sharing the ideas, experiences and strategies redefining the future of organizations.
THE SHIFT
THE SHIFT
Standard Council
THE SHIFT Foundation
Chair · THE SHIFT Colombia
THE SHIFT
THE SHIFT
BMC
Five editions building this conversation.
Since 2022, THE SHIFT FORUM has brought together business leaders, governments, international organizations, academia and pioneering institutions to accelerate adaptation to demographic change.
What
attendees said
“A dynamic, well-run gathering with top-tier speakers. A great experience with contagious energy.”
“The event was impressive. The quality of attendees was remarkable — clearly they had attracted influential people relevant to this conversation.”
“It had been a long time since I attended an event this dynamic and high-quality.”
“I am taking away many learnings and, above all, that we need to move to action.”
“I am leaving with a lot of information and future vision. Thank you for raising awareness that we must take responsibility for the future today.”
“An excellent event that elevates and inspires. Everything impeccable — as professional as it was warm.”
Agenda 2026
The Forum's full journey, organized around the six dimensions of The Shift 360 Assessment.
View the full agenda
Registration
Registration, coffee & networking.
Opening ceremony
Welcome remarks and official opening.
The Great Mismatch
Why demographic change already affects talent, markets and finance, and what decisions organizations, governments and people need to make today.
From managing illness to managing longevity
How to prepare for longer lives and turn prevention, data and wellbeing into a strategy to live and work better.
Longevity breaks the financial equation
How to finance 90- or 100-year lives when we work, save and retire under rules built for much shorter lives.
The new map of work: extended and multistage
How to prepare for 40- or 50-year careers while AI transforms work, skills and how we learn.
The generational advantage
How to harness the talent, experience and new capabilities of five generations working together.
The largest market of the century
How to understand the new consumer and turn demographic change and longevity into business opportunities.
Leading in a new demography
How to anticipate risks and opportunities and bring demographics into strategic decisions.
Executive networking
Private lunch exclusively for speakers. A space to continue conversations, build new partnerships and accelerate collaboration.
The Forum is over.
The SHIFT is just beginning.
Demographic change is not a one-morning conversation. It is a transformation already reshaping talent, markets, health, finance and organizations.