Milo Lockett imagines a new narrative about age

The most profound transformations do not begin with statistics or public policies. They begin when we change the way we imagine the world. That is why, at the Silver Economy Forum 2024, we set out to explore a different question: what does the Silver Generation look like when observed by an artist?

The answer came from Milo Lockett, one of Argentina's most renowned contemporary artists, who accepted the challenge of creating an original artwork inspired by his vision of longevity. For weeks he worked on a mural over 12 meters long—a vibrant piece, full of color and movement, which sought to represent a different perspective on people and the opportunities that arise in a society that lives longer.

The artwork was much more than a painting. It was an invitation to question the stereotypes that still persist around age. Instead of representing fragility or dependence, diversity, vitality, experience, and possibility emerged. An image aligned with the conviction that drove the birth of this movement: longevity is not a problem to be solved, but an opportunity to be understood.

But the story did not end there.

For the closing of the event, we brought together a group of young artists and digital creators who took on a new challenge: bringing the artwork to life. Through a mapping experience specially designed for the occasion, the painting began to transform before the eyes of the audience. Music, animation, and technology interacted with the mural, creating an immersive experience that turned a static artwork into a story in motion.

What happened on stage was, in a way, a perfect metaphor for what we seek to promote. One generation contributed experience, perspective, and artistic creation. Another contributed technology, innovation, and new forms of expression. Together they built something that neither could have achieved separately. Intergenerational collaboration ceased to be a concept and became a tangible experience.

At a time when much of the conversation about age continues to focus on differences between generations, this intervention reminded us of something fundamental: the future is not built by pitting generations against each other, but by connecting them. Creativity, talent, and ideas have no expiration date. What changes is the way each generation expresses them.

That is why we wanted to share this experience once again. Because beyond a work of art or a memorable event closing, it represents an idea that continues to guide our work: we need new narratives for a longer-living society. And art often has the capacity to show what reports, data, and words cannot yet explain.

Below, we share the full video of this intervention so you can relive it and discover how art, technology, and intergenerational collaboration came together to imagine a new way of looking at age.